Unveiling the Netherlands' Toys Wholesaling Industry: A Deep Dive into Key Players and Market Trends

Jun 17, 2025

The Netherlands has a rich history in the toys wholesaling industry, which has grown steadily over the years. With a well - developed logistics network and a high - demand domestic market, as well as its strategic location in Europe, the country has become a significant hub for toys distribution.
In recent years, the industry has witnessed several trends. There is an increasing demand for educational and sustainable toys. Consumers are more conscious about the quality and safety of toys, especially those for children. Moreover, the rise of e - commerce has transformed the way toys are sold and distributed, with many wholesalers expanding their online presence.
Now, let's take a look at some of the prominent companies in the Netherlands' toys wholesaling industry:


Babbel Toys

Babbel Toys has been a key player in the market for 21 years. Since 2004, it has been an agent for beautiful toy brands. They represent Great Pretenders and supply toys to shops and webshops in the Netherlands and Flanders. Their passion for children's well - being drives them to bring high - quality toys to the market.


Brandunit B.V. - Speelgoed Groothandel | Distributeur

Brandunit B.V. is engaged in toy wholesaling and distribution. Their business operations contribute to the wide availability of toys in the Netherlands.


Dino Trading bv

Dino Trading bv offers a variety of toys. You can visit their website to learn more about their product range.


Engelhart Handelsonderneming BV

Engelhart Handelsonderneming BV is an important entity in the toys wholesaling sector. Their long - standing presence in the market has built a reputation for reliability.


Toy Service Nederland

Toy Service Nederland provides a range of toy - related services. Their website can offer more details about their offerings.


New Classic Toys B.V.

New Classic Toys B.V. offers a large assortment of over 700 products in their webshop, including musical toys, kitchen sets, educational toys, and vehicles. Their large storage ensures fast delivery and usually in - stock products.


Nicky Toy / C.W. Kouwelaar en Zoon B.V.

Nicky Toy was founded in 1969 in Oosterhout. It functions as a Cash & Carry wholesaler with a total assortment, specializing in toys, plush toys, and trend items.


ShotKings International B.V.

ShotKings International B.V. is involved in the toys market. Their website can give you more insights into their business.


AfhaalGroothandel - Speelgoed & Sieraden Groothandel

AfhaalGroothandel offers a unique selection of toys at low prices. They also provide worldwide delivery.


areekids.com

areekids.com is a one - stop online toy store. It offers a wide range of products including sensory and educational toys, baby care products, and more, with price discounts, free delivery, and free returns.


Babybello.nl

Babybello.nl offers a variety of baby products, including toys. Their products are designed with soft and durable materials.


Bert Struis BV

Bert Struis BV is a wholesaler of toys, plush toys, keychains, and other items. They import directly from the Far East, offering products at sharp prices.


Carrabas Speelgoed

Carrabas Speelgoed in Rotterdam offers authentic toys, honest advice, and personal service. They have a wide range of products, from educational toys to outdoor toys.


Durabo

Durabo is the importer and distributor of licensed toys, children's tableware, stationery, and creative products. They handle the entire purchasing process and supply products across Europe.

These companies play a crucial role in the Netherlands' toys wholesaling industry. With the help of TradeWind AI and its associated tools like AI CRM and AI SDR software, they can better manage their customer relationships, analyze customs data, and conduct effective email marketing campaigns. Outreach emails can be used to expand their business and connect with more potential buyers. Foreign trade software can also assist them in streamlining their import and export processes, making the toys wholesaling business in the Netherlands more efficient and competitive.