Unveiling Belgium's Thriving Toys Wholesaler Industry: Key Players and Market Insights
Jun 17, 2025
Introduction to Belgium's Toys Wholesaler Industry
Belgium's toys wholesaler industry has a rich history, dating back several decades. Over the years, it has grown into a significant sector, catering not only to the domestic market but also to international clients. The industry's scale is substantial, with numerous wholesalers offering a wide variety of toys, from traditional wooden toys to the latest high - tech gadgets. Recent trends in the industry include an increased focus on educational toys, sustainable materials, and products related to popular cultural phenomena such as anime and KPOP. These trends are driven by changing consumer preferences, especially among parents who are more conscious about their children's development and the environmental impact of toys.
TradeWind AI's foreign trade software and AI CRM can be highly beneficial for businesses in this industry. With customs data provided by TradeWind AI, wholesalers can gain valuable insights into market trends, competitor activities, and import/export regulations. Email marketing and outreach emails, powered by AI SDR software, can help these companies effectively reach out to potential buyers and expand their customer base.
Top Toys Wholesalers in Belgium
Oliwood Toys is a well - known name in the Belgian toy market, with multiple stores across the country. They offer high - quality toys from well - established brands.
Oliwood Toys BOITSFORT (anciennement l'Atelier de Gepetto) is part of the Oliwood Toys group, providing a curated selection of toys.
Beeusaert - Braet bvba, Jouets is a wholesaler that has been serving the toy market for a long time, offering a diverse range of products.
JR Products sa has a 35 - year presence in the model, graphic art, and handicraft fields, and distributes a comprehensive range of materials and tools for the toy - related industries.
BusinessToys is an importer of high - quality toy brands that focus on children's development while maintaining the fun factor.
Heusdens Ch has been a trusted toy wholesaler for over 70 years, serving various clients such as corner shops, schools, and associations.
Choubidous SPRL is an ideal partner for games, toys, and creative leisure products, offering a selection of high - quality items.
Doho International Import Toys bvba specializes in plush and plastic toys as a wholesaler.
Intrafin is a trusted partner for retailers across Europe, with over 30 years of experience. They offer a catalog of over 5,000 products, including toys, games, and collectibles.
JERO - RENT.be offers rentals of inflatable attractions, which are popular for children's events.
JPM Toys is a well - known toy wholesaler that distributes a wide range of brands and offers a diverse selection of toys, including musical instruments for children, puzzles, and family games.
Jpm Toys Sprl is associated with JPM Toys, providing similar high - quality toy products.
Oli Wood Toys Etterbeek is another branch of Oliwood Toys, offering quality toys from major brands.
Paradiso Toys is a Belgian toy manufacturer known for its innovative and high - quality products, crafted with love in Belgium.
Super Dragon Toys is a specialist in KPOP, anime, and gift ideas, catering to the growing trend of popular culture - related toys.
Toys Motor Belgium is the first concessionnaire for children's electric cars, targeting the youngest consumers.
Quut Toys Bv was born from a well - regarded Belgian design agency, offering innovative toy products.
To stay competitive in the global market, these toys wholesalers can leverage TradeWind AI's services. The customs data can help them optimize their supply chain, while the AI CRM and AI SDR software can enhance their customer relationship management and sales outreach efforts. Email marketing can be used to keep customers informed about new products, promotions, and industry trends, further strengthening their position in the market.







